Secondary market research advantages

Stratistics MRC is one of the leading provider of market and business research reports which includes analysis, consulting, forecasting.Secondary markets: the quiet economic value creator Ah, that new car smell.Information gathered by trade associations is usually limited to that particular industry and available only to association members, who have typically paid a membership fee.Also available are census maps, reports on company statistics regarding different ethnic groups, and reports on county business patterns.The State and Metropolitan Area Data Book provides a wide variety of statistical information on states and metropolitan areas in the United States.

Not only do they maintain demographic profiles of their audiences (their income, age, gender, amount of disposable income, and types of products and services purchased, what they read, and so on), but many also have information about economic trends in their local areas that could be significant to your business.More questions about School Subjects, English Language, Writing and Composition.

5 Benefits of Market Research Reports

Learn all about the distinct differences between primary market research and secondary market research to learn which one benefits you the most!.Local newspapers, journals, magazines, and radio and TV stations are some of the most useful commercial information outlets.One can decide to go for primary market research if he feels that the data available from secondary sources is not fulfilling his requirements.The Statistical Abstract of the United States provides tables and graphs of statistics on the social, political and economic conditions in the United States.

The researcher can use the irrelevant seeming information for knowing trends or may be able to find some relation with the current scenario.

The Effective Use of Secondary Data - Brown University

The collected data can be examined and interpreted by the marketers depending on their needs rather than relying on the interpretation made by collectors of secondary data.Welcome to the Groupon Merchant Blog Posted In. Five Ways Marketing Research Benefits Small Businesses.

Advantages & Disadvantages of Internal Marketing Research

However, the research gathered by the larger associations is usually thorough, accurate, and worth the cost of membership.

Collector of primary data is the owner of that information and he need not share it with other companies and competitors.These show the number of people living in specific areas, such as precincts, water districts or even ten-block neighborhoods.One of the best public sources is the business section of your public, or local college or university, library.These are usually free, often offer a lot of good information, and include government departments, business departments of public libraries, and so on.Time. Another disadvantage of doing market research is the time associated with doing the research and performing questionnaires and interviews.

Market research based on secondary resources uses data that already exist for analysis.Most research in animal cognition and behavior is based upon primary.Differences Between Primary and Secondary Market Research: Pros, cons and which type is the right one for you.Primary market research can be quantitative or qualitative in nature.

In the primary market, investors buy securities directly from the company issuing them, while in the secondary market, investors trade securities among themselves.

Pros And Cons Of Primary And Secondary Research The Pros Of Primary Research: Easy to do.Usually secondary data is not so recent and it may not be specific to the place or situation marketer is targeting.In order to go for this process, the researcher has to take care of everything, starting from designing questionnaires, collecting replies from respondents and then interpreting it depending on requirements.Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on.

Find out the advantages of using external secondary market research to help save your business time and money.It is a systematic process of collecting data for a particular business.Advantages and Disadvantages of Secondary Research Advantages Inexpensive.Secondary research happens to be the first of six market research methods.This can be an excellent way of generating research at little or no cost, by engaging students who welcome the professional experience either as interns or for special credit.

The Disadvantages of Market Research on New Product

Secondary Data Analysis: Methods and Considerations

Two excellent resources to help you locate a trade association that reports on the business you are researching include the Encyclopedia of Associations (Gale Research), and the Encyclopedia of Business Information Sources (Gale Group).

secondary market research by gavin cousins on Prezi

Contact the university administration and marketing or management studies departments for further information.The downside of secondary market research is that it is not customized to your needs, so it may not be as useful as primary market research.


Secondary research uses information which has been collected by government agencies, industry and trade associations.One of the advantages of secondary data review and analysis is that individuals with limited research training or technical.Thus primary data becomes a more accurate tool since we can use data which is useful for us.

Meeting interest to them and tell us how you use math, Advantages of secondary research dissertation, Position of the general now consider obtaining consent.These are frequently overlooked as valuable information sources even though more research is conducted in colleges, universities, and technical institutes than virtually any sector of the business community.Now lets discuss the advantages and disadvantages of Primary Market Research to the marketer.Some counties publish reports that show the population ten years ago, five years ago, and currently, thus indicating population trends.

Government statistics are among the most plentiful and wide-ranging public sources.Receive customized news, stories and solutions direct to your inbox.Researching company can be asked to concentrate their efforts to find data regarding specific market rather than concentration on mass market.There are times when the use of secondary research is appropriate, but there are also distinct advantages to Primary Market Research.As the term suggests secondary is something which in the context of your research drive, a passive source.An explanation of the advantages and disadvantages of secondary data analysis within the social sciences.

Advantages for secondary research? - Weknowtheanswer